Are You Being Overcharged for Financial Advice?

As an investor, you understand the importance of financial planning and investing for the future. However, you may not be aware that you could be paying less for professional advice. Here’s what you need to know about the fees associated with financial advice, and how to make sure you’re receiving quality advice at a reasonable cost.

Understanding the Fees Associated With Professional Financial Advice

When seeking financial planning advice, one must take into account the various fees associated with the service. Knowing these guidelines ahead of time can result in more transparency and efficiency within the planning process. Professionals should be straightforward about what kind of fee structure they employ, so clients know exactly what to expect. There is a range of options for payment such as a flat fee, hourly rate, or percentage based on total assets under management. Though transparent conversations about fees are important, it is also critical that the client makes sure they are given the best advice and services before committing to any plans. Focusing on the right combination of cost-effective advice and experience will ensure that customers get the most out of their financial planning.

Why Stonecrop is the Right Choice For You

Stonecrop provides services based on a percentage of total assets, otherwise known as basis points. A basis point (bp) is a measurement used in finance to describe the percentage change in the value of a financial instrument. Essentially 1 bp is equal to 0.01%, so 100 bp is equal to 1%. In the financial services industry, most firms that provide person-to-person advice often charge an average of 1% per year and decrease in percentage rates as the assets become larger.

Results from the Dimensional 2022 Global Advisor Study, which is one of the largest surveys of independent advisory firms in the US. 518 US firms participated.

From a recent data analysis of over 500 companies providing similar services to Stonecrop, Stonecrop can be seen charging lower percentage rates compared to the average financial planning firm. In comparison to other firms, Stonecrop’s fees are a standard deviation of 0.08% or 8 bp lower. Stonecrop is also 0.05% or 5 bp lower than the industry average (Dimensional, 2022).

We charge less because we believe in doing good and providing our clients with the guidance to do more with their wealth. Stonecrop advisors are highly experienced and dedicated to providing quality counseling at a reasonable price to help you achieve the goals you want to meet. If you would like to learn more about our services and costs, send us an email at We look forward to talking with you.


    Doug MacGray

  • DATE

    January 4, 2023


Ready to find out how Stonecrop Wealth Advisors can help you?

We’d love to hear about your organization and discuss how our extensive experience advising institutional clients on non-profit investment strategy can help support your mission and objectives.

Related Articles

Advisory services offered through Stonecrop Wealth Advisors, LLC, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. Registration does not imply any level of skill or training.

To see a copy of our SEC form CRS, Customer Relationship Summary, please click here. To see our Form ADV, including our Part 2 Disclosure Brochure, please click here. To see a copy of our Privacy Policy, please click here.

Information presented on this site is for informational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any product or security. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed here.

The information being provided is strictly as a courtesy. When you link to any of the websites provided here, you are leaving this website. We make no representation as to the completeness or accuracy of the information provided at these websites.

© Copyright 2021 Stonecrop Wealth Advisors. All Rights Reserved